EXPERIENCE

Design and execute visual assets across digital and print mediums, including logos, social media graphics, email/CRM campaigns, merchandise, and event collateral for independent artists and live events
Partner directly with clients to conceptualize and develop cohesive brand identities, translating creative direction into polished, high-impact visual content
Produce, edit, and deliver visual content to meet client needs, including but not limited to: headshots, styled portrait sessions, event photos and sizzle reels, and live music performance coverage
Fully proficient in Adobe Creative Suite, Canva, and CapCut

Created, packaged, and sold fully integrated marketing programs for Peachtree Entertainment’s event and artist portfolio
Structured, priced, and successfully negotiated deals that leveraged marketing assets to deliver on the KPIs of targeted prospects
Conducted competitor analysis and monitored market trends to ensure competitiveness while identifying new prospective partners
Collaborated closely with marketing, operations, finance, and ticketing teams to ensure internal cohesion and alignment

Lead strategic marketing for album launches, brand partnerships, influencer activations, and experiential events.
Develop, pitch, and manage cross-functional campaigns integrating product, content, and ambassador programs.
Direct ideation and execution of promotions, activations, and sponsorships in collaboration with internal and external partners.

Launched and managed digital and influencer marketing campaigns to drive fan engagement and content performance.
Oversaw presence for select artist rosters and created social media campaigns tailored to audience behaviors.
Executed digital sweepstakes, ad buys, and cross-platform promotions.

Coordinated digital marketing campaigns for UMGN’s country music artists including CRM, website, and social media.
Assisted with e-commerce, D2C campaigns, influencer support, and tour promotions.
Managed promotional product requests and processed vendor invoices.